The logo for Riva Surf was designed to capture the vibrant, carefree spirit of surf culture, combining retro charm with a fresh, modern twist. Created for a surf shop and surfwear brand, this logo pays homage to the energetic and sun-soaked lifestyle that defines the surfing community, while establishing a strong, memorable identity for the Riva brand.

Design Concept
The logo centres on a custom, hand-drawn wordmark enclosed within a circular emblem. The choice of circular shape reflects the constant motion of waves, echoing the rhythm and flow of the ocean. The stylised typography has a playful, vintage feel, inspired by surf culture from the 1960s and 1970s – a time when surfing was all about freedom, adventure, and self-expression. The exaggerated curves, swirls, and bold strokes in the letters add a sense of movement and fluidity, as if the letters themselves are riding a wave.

Colour Palette
The colours are not overly vibrant but strike a harmonious balance between boldness and softness, blending retro charm with a modern, balanced aesthetic. Inspired by the paint colours of vintage VW camper vans – icons of surf culture and adventure – the coral adds warmth and energy without overwhelming, while the turquoise feels fresh and lively yet grounded. The cream provides a neutral, calming contrast that ties everything together. This combination captures both a sense of nostalgia and a contemporary edge, perfectly complementing the brand’s identity.

Typography
The custom typography was crafted to reflect the individuality and creativity often associated with surf culture. The rounded, flowing letterforms create an inviting, laid-back feel, while the slight irregularities and unique styling of each letter suggest a handcrafted quality, emphasising the brand’s authenticity and connection to the surf community. The 'Riva' lettering is playful yet strong, appealing to both seasoned surfers and those new to the sport.