Red Tail Roasters is a small independent coffee roastery. It takes its name and inspiration from the red squirrels that use to thrive in the woodlands near the roastery. These lively, resourceful creatures were once a quintessential symbol of the British countryside, known for their agility, charm, and of course, their distinctive red tails. Sadly, red squirrel numbers are in decline, making them an increasingly rare sight in the landscape. However, their spirited nature perfectly embodies the values at the heart of Red Tail Roasters: dedication, ingenuity, and a deep respect for nature. Just as the red squirrel carefully gathers and prepares its stores, Red Tail Roasters approaches coffee with the same dedication and care. Every bean is thoughtfully sourced and roasted in small batches, ensuring exceptional quality in every cup.

Our brief was to create a logo that reflected their passion for artisanal coffee and their playful, nature-inspired name. They wanted the design to reflect the origins of the name, while incorporating elements of coffee in a creative and memorable way. The logo needed to feel personal and approachable, emphasising their independence and craftsmanship, yet polished enough to stand out in a competitive market. They also wanted a tagline that would enhance the storytelling aspect of their brand.

Logo Design
The logo uses a playful yet sophisticated approach to tell the brand’s story. The two squirrels reflect the friendly, welcoming personality of Red Tail Roasters, and their tails forming a coffee bean symbolises both the connection to nature and the process of crafting each cup. This visual storytelling adds warmth to the brand and invites viewers into the brand’s ethos – celebrating the journey from bean to brew. The earthy red colour chosen for the logo reinforces this idea, resembling the natural tones of both coffee and the brand’s namesake animal.

Typography and Style
The typeface is chosen to be clear, bold, and approachable, lending a sense of quality and authenticity. The contrast between the robust font for 'Red Tail Roasters' and the softer, lowercase strapline 'Every Cup Tells a Tail' emphasises the blend of craftsmanship with approachability.

Summary
The Red Tail Roasters logo is designed to be versatile and meaningful, creating a distinctive mark that stands out while resonating with coffee lovers and nature enthusiasts alike. The squirrel imagery and coffee bean symbolism together create a memorable and engaging identity that reflects the brand’s commitment to quality and connection to the natural world. This logo not only tells the story of the coffee’s origin but also aligns perfectly with Red Tail Roasters’ values of community, sustainability, and craftsmanship.