A brand identity for BarBQ that captures the bold and rustic spirit of this mobile bar and barbecue food service.

Logo Design
The logo design centres around the energy of fire and the experience of flame-grilled food, brought to life through a custom typographic design. The letter 'A' in 'BAR' has been transformed into a stylised barbecue grill with a flame rising from it, creating a memorable visual element that not only represents the service but also acts as a standalone logo mark for the brand. This flame-and-grill symbol reinforces the brand's identity, emphasising warmth, craftsmanship, and authentic flavour.

The rugged, textured look of the typeface evokes the smoky, charred essence of barbecue, making the logo feel grounded and relatable. By pairing a strong black with a warm, earthy orange, the logo captures both the intensity of grilling and the welcoming vibe of a mobile bar experience. The flame at the centre brings attention to the grilling focus of the brand, instantly letting customers know what BarBQ offers.

Stand-Alone Logo Mark
The unique 'A' design is versatile and functions as a standalone logo mark, making it ideal for use across various applications like packaging, social media, and branded merchandise. This standalone mark allows the brand to communicate its essence even in simplified formats, ensuring brand recognition at a glance.

Summary
The logo is designed to be dynamic and memorable, reflecting both the food and the experience BarBQ brings to its customers. The combination of the bold font, flame imagery, and earthy colours creates a brand identity that stands out and resonates with audiences seeking an authentic, flame-grilled experience on the go.