Logo Design
The name 'KOREction' is a fusion of 'KORE' (the therapy’s name) and 'correction', symbolising the service’s mission to restore harmony and equilibrium within the body. The typography anchors the design, with 'KORE' in bold, clean white to emphasise the core focus of the therapy, while the softer, beige 'ction' adds warmth and approachability, representing balance and care.

Logomark Symbolism
A key feature of the logo is the circular motif within the 'O' of 'KORE', paired with the flowing gradient dots that form a vertical pathway. These elements represent the core of the body, energy flow, and spinal alignment – principles central to KORE Therapy. Together, they create a dynamic logomark that symbolises the healing journey and the progressive steps toward achieving holistic balance.

This logomark is intentionally designed to stand independently from the text, functioning as a versatile graphic element within the brand identity. Whether used on its own for social media icons, watermarks, or other collateral, the logomark ensures consistency and recognisability across various brand applications.

Brand Identity
The logo design is part of a broader visual identity built on themes of natural healing, professionalism, and harmony. The colour palette combines clean white, warm beige tones, and a grounding black backdrop, conveying trust, warmth, and sophistication. The dots and circular 'O' not only emphasise alignment but also bring a sense of motion and energy, reflecting the therapy's dynamic approach to healing.

The use of a black background in the KOREction brand identity serves as a powerful and deliberate design choice. Black conveys sophistication, strength, and depth, aligning with the brand’s professional and holistic approach to health and balance. It also provides a striking contrast, allowing the white and beige elements of the logo to stand out with clarity and elegance. Additionally, the inclusion of black and white photography within the brand identity enhances this sense of professionalism and timelessness. By stripping imagery of colour, the focus shifts to form, emotion, and balance, reinforcing the brand's core principles of alignment and simplicity while creating a cohesive, minimalist aesthetic that resonates across all platforms. This monochromatic approach complements the therapeutic nature of KOREction, where clarity and focus are paramount.

Visual Style
The typography is modern and clean, reinforcing the brand’s credibility and professionalism, while the soft tones ensure approachability and connection with clients. The contrast between the bold 'KORE' and the softer 'ction' underscores the balance of strength and care that defines the practice. The logo's adaptability ensures that it functions effectively across digital and print mediums, from business cards and brochures to social media and branded merchandise.

Summary
The KOREction brand identity is a meaningful representation of the brand, balancing professional, modern aesthetics with the holistic and compassionate essence of KORE Therapy. Its logomark and versatile design make it a strong and recognisable symbol for the business, ensuring it stands out while resonating deeply with its audience.